Doe Deere, CEO and founder of Lime Crime cosmetics, developed an early entrepreneurial spirit in her native Russia. At age 13, she was already in business for herself, selling temporary tattoos to her classmates and using her great gift of gab to promote the items as a cool trend. Her fellow pals liked the vibe and happily followed the trend.
That’s the thing; Doe Deere has become quite savvy at spotting beauty trends and how to spring into action at the right time. The Los Angeles resident recently sat down with GuestofaGuest to talk about her career and the tough e-commerce business.
Selling makeup online is a challenge in itself because you cannot reach out and touch the products or note their texture and color in person. The Lime Crime brand, however, has been able to surpass those trials with ease, glamour and boldness because Doe Deere planned her dream very carefully.
Doe Deere found that her gifts lied in the beauty field, but it was a cut-throat industry that was run for decades by a few giant labels. What she did was find an opening and strike hard.
In other words, bold, sexy makeup in odd shades and textures was being ignored by the industry. Doe Deere found her niche and went after it. She likes wearing vibrant in-your-face cosmetics, so she decided to launch a brand that would cater to people seeking modern makeup.
Lime Crime was born in 2008 and offered young women and men a cosmetics brand that colored outside the lines and broke all the rules. There was very little that was average and “beige” about Lime Crime makeup. Learn more: https://ideamensch.com/doe-deere/
Doe Deere enjoyed jewel colors on the lips like those in turquoise, gold, sapphire, etc. In a Lime Crime world, bold green or grey lipstick is fun and playful.
Doe Deere brought a fantastical vision to her business image; that’s the kind of makeup she wanted to sell. It worked, and fans around the world remain addicted to Lime Crime cosmetics and its whimsical unicorn symbol.
Doe Deere has since branched out into hair color under the Lime Crime brand and hopes to develop a foundation line soon.
She believes makeup should be glam eyeshadows and lipsticks you can wear without apologizing. Lime Crime cosmetics turn heads and allow the wearer to define their own standard of beauty, and that’s a really refreshing thing. Learn more: https://www.pinterest.com/explore/doe-deere/