Attorney Bruno Fagali Explains Why Brazil Has A Law About Grocery Bag Advertising

     Bruno Fagali is an attorney who lives and works in Sao Paulo, Brazil. He has his own law practice, Fagali Advocacy, and also works for the ad company Nova / SB as its corporate integrity manager. He has 12 years of experience and is a graduate of the University of Sao Paulo. He has earned additional legal specialization at the Getulio Vargas Foundation.

The website for Fagali Advocacy includes a page where Bruno Fagali posts his thoughts about various legal issues he finds interesting. One of these was about a law regarding the name and logo of companies on the sides of the bags they give customers. Brazil has a law about this which states that if you hand the grocery bag out for free the grocery store can put their name and logo on it. If they charge for the grocery bag, though, they are forbidden from doing so.

The law about this is found in articles 6, item IV in the Consumer Defense Code, Bruno Fagali says. The reason for the law, he says, is that it is pretty ridiculous to charge customers for a grocery bag that is then free advertising for the company. If grocery stores want this free advertising then they shouldn’t be charging customers for it which is basically having it both ways.

Bruno Fagali has been with Nova / SB since December 2015. He was brought in by this company when their new code of conduct regarding corruption was put in place. They needed someone to develop, explain, and enforce this code of conduct which is meant to make this company transparent in their procedures. Due to his good work in this role Nova / SB has twice been given the Pro-Ethics label which is handed out by the Ministry of Transparency and Controller General of the Union.

This Pro-Ethics label, which Bruno Fagali is largely responsible for Nova / SB achieving, indicates that his company meets the highest standards of ethics and integrity throughout its business activities. His company received this honor in person and he was joined by the top executives of the company.

See http://www.revistafatorbrasil.com.br/ver_noticia.php?not=320250 for more.

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