Alejandro Betancourt Lopez is an entrepreneur and private equity investor who has backed a wide range of companies over the past 10 years. He’s known for embracing new technology and ways of marketing products and services. He was a pioneer in creating branding strategies that make effective use of social media.
During these uncertain times, workers and employers need new platforms to find one another. Once such platform is JobandTalent, which is an online staffing agency that operates in Europe. Alejandro Betancourt Lopez was one of this platform’s earliest backers and remains one of its biggest investors.
JobandTalent was founded in Spain and has a second headquarters in the United Kingdom. It uses advanced data matching methods to connect employers and those looking for work. One benefit of the platform is that it’s all online. This is especially valuable during the pandemic, when in-person job interviews are a challenge.
Alejandro Betancourt Lopez began his career in the sustainable energy sector. He co-founded a company that supports the thermoelectrical power industry. He’s always looking for new technologies that can disrupt traditional business norms. In 2014, he established O’Hara Administration, which is a global investment firm that backs companies in several industries.
One of his company’s major investments is Hawkers. This is a fashion sunglass brand that sells its products in Europe, Asia and Africa. It uses social media platforms to advertise. He became this company’s president when it ran into financial difficulties. He turned the company around from one that was facing bankruptcy to one that has now sold over 4.5 million sunglasses.